FEATURE:
That’s My Kind of Scene
PHOTO CREDIT: Unsplash
The Best Music Videos of 2017
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EVERY year brings videos that stand out…
PHOTO CREDIT: Unsplash
and add light, life and longevity to a song that, otherwise, would have faded from the mind. It is interesting how a brilliant concept and fantastic look can change the nature of a track and add so much to it. I guess that is what a music video is supposed to do but...when one considers the volume of options out there...is it easy to separate the genuinely brilliant videos from those that are merely promising (or the sheer naff)?!
I have been looking through videos from this year, across a range of genres and artists, and highlighted those worth another look…
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PHOTO CREDIT: Mary Ellen Matthews/CPi Syndication
Lorde – Green Light
Director: Grant Singer
Release Date: 2nd March
YouTube Views (at the time of this feature): 99,982,078
PHOTO CREDIT: Getty Images
Beck - Up All Night
Director: Canada
Release Date: 6th September
YouTube Views (at the time of this feature): 3,427,212
PHOTO CREDIT: Getty Images
Avalon Emerson – One More Fluorescent Rush
Director: Hayden Martin
Release Date: 25th October
YouTube Views (at the time of this feature): 50,192
PHOTO CREDIT: Getty Images
Camila Cabello (ft. Young Thug) - Havana
Director: Dave Meyers
Release Date: 24th August
YouTube Views (at the time of this feature): 382,863,102
PHOTO CREDIT: Getty Images
Chromatics - Shadow
Directors: Rene & Radka
Release Date: 21st May
YouTube Views (at the time of this feature): 3,292,779
PHOTO CREDIT: Getty Images
Jonathan Bree - You're So Cool
Director: Jonathan Bree
Release Date: 28th August
YouTube Views (at the time of this feature): 1,671,404
PHOTO CREDIT: LeAnn Mueller (for Rolling Stone)
St. Vincent - New York
Director: Alex Da Corte
Release Date: 31st August
YouTube Views (at the time of this feature): 1,717,555
PHOTO CREDIT: Getty Images
Dua Lipa - New Rules
Director: Henry Scholfield
Release Date: 7th July
YouTube Views (at the time of this feature): 825,293,348
PHOTO CREDIT: Getty Images
JAY-Z - The Story of O.J.
Directors: Mark Romanek & JAY-Z
Release Date: 5th July
YouTube Views (at the time of this feature): 54,076,968
PHOTO CREDIT: Getty Images
Princess Nokia – Flava
Directors: Destiny Frasqueri and Milah Libin
Release Date: 8th September
YouTube Views (at the time of this feature): 588,104
PHOTO CREDIT: Rankin
Liam Gallagher – Wall of Glass
Director: Francois Rousselet
Release Date: 31st May
YouTube Views (at the time of this feature): 9,263,748
PHOTO CREDIT: Getty Images
Kamasi Washington - Truth
Director: AG Rojas
Release Date: 12th April
YouTube Views (at the time of this feature): 757,709
PHOTO CREDIT: Getty Images
Charli XCX – Boys
Directors: Charli XCX (with additional direction from Sarah McColgan)
Release Date: 26th July
YouTube Views (at the time of this feature): 66,191,974
PHOTO CREDIT: Getty Images
Perfume Genius - Slip Away
Director: Andrew Thomas Huang
Release Date: 21st April, 2017
YouTube Views (at the time of this feature): 237,784
PHOTO CREDIT: SSENSE
SZA – Drew Barrymore
Director: Dave Meyers
Release Date: 20th June
YouTube Views (at the time of this feature): 5,845,492
PHOTO CREDIT: Getty Images
Björk - The Gate
Director: Andrew Thomas Huang
Release Date: 20th September
YouTube Views (at the time of this feature): 1,460,829
PHOTO CREDIT: Getty Images
Kendrick Lamar - HUMBLE.
Directors: Dave Meyers and the little homies
Release Date: 30th March
YouTube Views (at the time of this feature): 405,640,974
PHOTO CREDIT: Getty Images
Radiohead - Lift
Director: Oscar Hudson
Release Date: 12th September
YouTube Views (at the time of this feature): 6,992,742
PHOTO CREDIT: Getty Images