FEATURE:
Figure It Out
ALL PHOTOS (unless credited otherwise): Unsplash
Why Industry Leaders Need to Stop Reducing Women to Image and the Physical
__________
THIS piece has been compelled…
IN THIS PHOTO: Jameela Jamil/PHOTO COURTESY OF @jameelajamil
by an initiative launched by Jameela Jamil. She has introduced an Instagram account that gets women to think beyond what they weigh. Her inspiration came from an unlikely source: an Instagram post where the Kardashian sisters (I don’t know if any male members of the family were included) compared their weights. Jamil’s goal is to get women talking, openly, about their lives and its full spectrum. There is, I guess, a crudeness that still runs through advertising. The perceived notion of a ‘perfect’ woman is a slender and toned physique. That woman is usually very beautiful and has barely an ounce of fat on her – often, the image behind idolised is underweight and close to being unhealthy. Many women obsess over weight and see that as the most important thing about them – making sure they do not offend the eye and fit into the guidelines advertisers and billboards put out. A woman’s personality and worth is not binary and limited. Sexuality, personality and professional desires are more important and under-covered: the ongoing conflict regarding image and pre-conceived models of ‘sexy’ and ‘beautiful’ are causing many women’s’ anxiety levels to rise beyond control. Jamil’s desire is to reappropriate the notion of womanhood and desirability. By urging women to think widely and uncritically; it has led to revelation and improvement. Many women have contacted her and given their thanks.
That spirited and inspiring movement has made me look more closely at the way women are being perceived in the industry. Sexism is, of course, still ongoing and untamed. Every female artist I speak with has the same impression: they are not being perceived the same way as male acts. We are living through one of the most disconnected and detached eras of human existence. We have technology and endless resources available at our figures. Rather than use this to better the human race: there is greater stress, self-criticism and lacking confidence than ever before. I have written about sexism and sexualisation in the music industry a few times before. What troubles me is an ill that has spilt from other industry into music. Hollywood has improved in some ways: in other ways, it has crawled back into the swamp. There was a time, decades ago, when a fuller-figured woman was seen as ideal. Not to focus too cheaply on the physical; there wasn’t quite the same pressure to have actresses being thin and looking a certain way. Now; we look out into the world and see adverts everywhere. Women, often, are dressed in swimsuits and lingerie. If they are more modest; the model you see looking back at you is very striking, beautiful and thin. Music, unfortunately, is struggling with some of the same issues.
If men are used to advertise a product or service; they are not told to look a certain way or be a particular weight. There are so few adverts that, A) feature a woman on them and, B) when they do, go beyond looks and the physical. I have seen adverts for headphones and music-streaming sites and the artists being used to push the product are ostensibly sexy, slender and covered in make-up. Many might argue this has always been the way: in every industry, for many decades, women have been portrayed this way. I wonder what effect that is having on artists who already have a hard time of things. We all know there are fewer women in headline slots and on the drive-time radio shows we all listen to. There are gaps and issues that need to be patched and reversed. What gets me is how many record labels and avenues of music are either pushing sex too much into the forefront – if not, they want their artists to be a certain way and have a particular ‘look’. Perhaps this is not something that impacts underground music as much as the mainstream. Aside from a wave of tough, spirited and intelligent young performers coming through – from Sigrid and Cardi B to St. Vincent and Stefflon Don – I am still seeing popular artists proffered because of their looks. The situation has improved slightly but there are still big problems.
There are fuller-figured female artists on the scene but, when you see female artists being promoted and highlighted; there is still that optimal weight/look/age. The vast majority of the mainstream Pop artists are young, thin and beautiful; too many interviews and putting artists in provocative poses and reducing them to skin and bones. If a female artist wants to push their sexuality and looks – as a way to be more empowered and confident – then that is a different thing. We are not quibbling with semantics. New female artists coming through are looking out at the mainstream and seeing artists look a certain way. I am naming nobody but I could rattle off a list of names that, to me, symbolise what labels and music industry bosses are looking for. I wonder how much of the imbalance and sexism we see in music is down to look and sexuality. If an artist is not thin, stunning and sexy then they are overlooked. I know female artists are determined to fight back and gain merit on their own terms but, when they are working in an industry where cracks are starting to show – does it signify a slippery slope?! I still get the impression the biggest labels around the world are recruiting and spotlighting female artists who look a certain way – rather than what is coming from their minds and mouths.
Attractiveness and sexual appeal have nothing to do with music. I can understand professions where a woman’s looks and bodies would be seen as an advantage. Music is about songs and sounds: expecting female artists to look a certain way in order to succeed is a rather unsettling and unpleasant thing to digest. If there is not quite the same blatant discrimination and looks-obsessed push as we see in advertising; we need to address music and wonder why many female artists are being promoted because of their looks and sexual appeal. Aside from considerations of looks and sexualisation; I am hearing from many other women who have self-doubt issues and obsession with body image – exactly what Jameela Jamil is trying to override. There have been articles and impressions (from artists) that outline the industry’s obsession with musical idealism – a body looking a particular way and the women being cute and submissive. A few years ago; U.S. songwriter, Ke$ha blamed her eating disorder on the music business’ expectations:
“The music industry has set unrealistic expectations for what a body is supposed to look like, and I started becoming overly critical of my own body because of that,” she wrote. “I felt like people were always lurking, trying to take pictures of me with the intention of putting them up opine or printing them in magazines and making me look terrible”.
Another article explored the idea of ‘sex sells’ and how female artists are consciously dressed in designer clothing and turned into accessories:
“That is why we always see music artists dressed in something impeccable from the "hot" new designers with fancy cars and jewelry. They too have meet this standard of meeting society's expectations to be commercially successful. From them, society, specifically women, learn that you have to be rich and should envy their lifestyles. As for the bystanders and video girls found in the videos, society, specifically women, learn that you have to be "made up", have an amazing body with matching assets (big breasts and voluptuous behind), fair skinned, natural beauty is not widely accepted, and imperfections should be covered up. All of these unrealistic expectations lead to body dissatisfaction and lowered self-esteem”.
Many could state the problem has lessened since, say, 2014 – when a lot of articles arrived that explored the way female stars are being marketed. We see big female stars in music videos cavorting and pouting; teasing their curves and being turned into the ‘ideal’ woman. Another article, 2013, looked at music and how women are being made to look/act a certain way:
“ It’s rare to come across a song these days that does not discuss the anatomy of the female body. Musical lyrics put so much emphasis on the butt and breast size, that it’s no wonder women are never really satisfied with their body images. Fox news posted an article this morning about a woman who had to undergo quadruple amputation because of an illegal silicone she had injected in her butt. She was approached by a woman who claimed the silicone injection would plump up her butt to her desired size”.
Things are slowly starting to improve. There has been a range of songs that explore positive images and going beyond the physical. They have urged women – songs written by female artists – to celebrate their flaws and human sides; to look inside themselves and not be defined by weight ranges looks and fitting into what society deems as ‘acceptable’. I wonder how much of the pressure has come from women themselves: compared to the control and hand of male music executives. There are artists who put pressure on themselves and feel the only way they can succeed is by being slender/curvy and/or stunning. They might wear low-cut dresses and write songs that augment sexuality and the physical. Even if there are cracks of lights twinkling through the mist; there are fetid realities that are not being tackled. Right now; more allegations are coming through about sexual abuse and female artists being taken advantage of. Alongside this is the industry’s pressure to have their big stars looking good and behaving a certain way. If unsigned artists look into the charts and see big stars bring told what to wear and what to do with their bodies – that sends out a rather cold and troubling message! New artists are free to look and behave however they want but there is still something common occurring.
IN THIS PHOTO: Lorde/PHOTO CREDIT: Getty Images
Women are tying their self-worth and validation in terms of pounds, ounces and ‘hits’. There is a world of anxiety and self-pressure around their image and whether they are ‘enough’. Music needs to send out the message that it will support female artists and give them the same rights/opportunities as men. Those in positions of power need to tell women they will succeed and be promoted because of their minds and complete personalities. Men have never been in a position where they have had to flaunt their bodies to get attention and popularity. Things are taking a while to change and, as I look out at music; I wonder whether lessons are being learned and enough is being done. Women themselves are sending out positive messages but it is hard to change perceptions and minds when we see so many images and videos of these inch-perfect women looking incredible; reaching huge streaming figures, seemingly, because of their looks. The BBC ran a piece that drew together a few artists who suffered from bulimia/eating disorders and anxiety – felt they had to look a certain way to fit into music. Lorde was one of those who spoke out:
"I remember being made aware of my looks and my body in a way that I had never been," she recently told the NME, recalling the early days of her career. "I remember all these kids online were like, 'F*ck her, she's got really far-apart eyes,'" she said. "Just weird sh*t like that...It rocked my foundations and could have f*cked me, you know?"
Luckily, Lorde has able to find safe spaces to develop her peace of mind. "I was able to return to my family and shelter against that and get to where I am now," she said. "I feel so comfortable in myself".
We do not want to send out the message that there is this ideal look/figure every female artist needs to conform with. The messages from names like Lorde should get into the heads of an industry, male-dominated and ruled, that still asks its popular stars to think about their sexuality and size – rather than the music and their soul! If female artists are told body image and sexiness are not as important as what they have to say and do; we can help reduce psychological disorders and women putting so much pressure on themselves. Not only will show music in a better light; it will encourage female artists to come through, stand tall and be unafraid to…
STEP into the limelight.