FEATURE:
Spotlight
PHOTO CREDIT: Lawrence Agyei
best albums in the form of Remember Your North Star, Yaya Bey is an artist that people need to know about. The Brooklyn R&B artist is an extraordinary talent. Someone I have recently discovered and am loving, I was compelled to write about Bey. Before getting to some interviews from her, Ninja Tune provide some great and detailed biography about an artist who is among the most promising around. A rising artist with a tremendous talent and sound, Yaya Bey should definitely be on your radar:
“Yaya Bey is one of R&B’s most exciting storytellers. Using a combination of ancestral forces and her own self-actualization, the singer/songwriter seamlessly navigates life’s hardships and joyful moments through music. Bey’s new album, ‘Remember Your North Star’ (out June 17), captures this emotional rollercoaster with a fusion of soul, jazz, reggae, afrobeat and hip-hop that feeds the soul. The artist’s knack for storytelling is best displayed in the album’s lead single, “keisha”. It’s an anthemic embodiment of fed-up women everywhere who have given their all in a relationship, yet their physical body nor spiritual mind could never be enough.
Bey’s ability to tap into the emotionally kaleidoscopic nature of women, specifically Black women, is the essence of the entire album. With themes of misogynoir, unpacking generational trauma, carefree romance, parental relationships, women empowerment and self-love, Remember Your North Star proves that the road to healing isn’t a linear one – there are many lessons to gather along the journey.
“I saw a tweet that said, ‘Black women have never seen healthy love or have been loved in a healthy way.’ That's a deep wound for us. Then I started to think about our responses to that as Black women,” Bey says of ‘Remember Your North Star’s title inspiration, an entirely self-written project featuring key production from Bey herself, with assists from Phony Ppl’s Aja Grant and DJ Nativesun. “So this album is kind of my thesis. Even though we need to be all these different types of women, ultimately we do want love: love of self and love from our community. The album is a reminder of that goal.”
The artist’s raw, unfiltered approach threads ‘Remember Your North Star’. “big daddy ya” finds the artist tapping into her inner rapper, channeling the too-cool and confident factor that artists like Megan Thee Stallion and City Girls are well-known for. “reprise” captures women’s exhaustion everywhere, with its lyrical tug-of-war of bettering oneself while trying to cut yourself off from toxic relationships. There’s also “alright” (co-produced by Aja Grant), a soothing, jazz-inspired ditty that showcases Bey’s love for the genre’s icons like Billie Holiday, while the carefree “pour up” highlights the artist’s friendship with DJ Nativesun (the song’s producer) and will immediately rush hips to the dancefloor.
There is no fakeness when it comes to Bey’s music, and her authenticity can be partly attributed to her upbringing in Jamaica, Queens. Early childhood memories included watching her father (pioneering ‘90s rapper Grand Daddy I.U) record in his studio – which also doubled as Bey’s bedroom – and listening to records by soul legends Donny Hathaway and Ohio Players around the house. Beginning at age nine, the artist’s father would leave space for her to write hooks to his beats, using her favorite artists like Mary J. Blige and JAY-Z as inspirations.
Bey quickly grew out of New York City and moved to D.C. at age 18. Calling it her second home, the city further ignited the artist’s creativity as she worked at museums and libraries, as well as tapping into poetry and attending protests. Her first release ‘The Many Alter - Egos of Trill’eta Brown’ in 2016 that incorporated a digital collage and a book, was praised by FADER, Essence, and many more. Bey followed up with fellow critically acclaimed projects like 2020’s ‘Madison Tapes’ album and 2021’s ‘The Things I Can’t Take With Me’ EP – the first release on Big Dada’s relaunch as a label run by Black, POC and minority ethnic people for Black, POC and minority ethnic artists – that received support from Pitchfork, Rolling Stone, NPR, Harper’s Bazaar, FADER, HotNewHipHop, Dazed, Clash, FACT, Crack Magazine, The Line of Best Fit and Mixmag.
In 2021, Bey was also profiled by Rolling Stone for their print magazine, contributed to the publication’s The 500 Greatest Songs of All Time list, and curated a playlist for Document Journal. The artist’s “september 13th (DJ Nativesun Remix)” and “made this on the spot” singles received strong radio support from BBC Radio 6 Music and BBC 1 Xtra’s Jamz Supernova. Last May, Bey was interviewed on BBC 1Xtra and performed three tracks for Jamz Supernova’s “Festival Jamz” including The Things I Can’t Take With Me’s “fxck it then” and “september 13th” that December.
Bey is also a critically acclaimed multidisciplinary artist and art curator, creating the artwork for her music through collages of intimate photos and self-portraits. In 2019, her work was featured in the District of Columbia Arts Center’s “Reparations Realized” exhibit and Brooklyn’s Museum of Contemporary African Diasporan Arts (MoCADA)’s “Let the Circle Be Unbroken” exhibit. She also completed multiple fine art residencies with MoCADA, curating programs that reflect the same theme that drives her music: the Black woman's experience.
‘Remember Your North Star’ continues Bey’s personal and artistic evolution as she strives to be a soundboard for Black women everywhere. “I feel empowered in music because I can transform anything that happens to me into something that is valuable. Music helps me to see the value in what's going on in my life,” she explains. “There’s a spirit in music. It’s a culture and I'm in that community, contributing my story which keeps us connected”.
The first interview is from Okayplayer. With their headline stating Yaya Bey is creating healing music for Black Women, Remember Your North Star is an album that is even more than that. It is a work that can provoke so many different emotions and sensations. A brilliant voice and songwriter, it is no surprise that there were so many positive reviews for her latest album. I will come to one of them at the end:
“Yaya Bey’s newest R&B album is a healing balm she created for herself as she navigated the past few years of the pandemic. Aptly titled Remember Your North Star, Bey said that the 18-track project is a product of her trying to find her own sound after years of creating music under the strict vision of men (specifically her ex-husband and her ex-boyfriend) she was involved with. The end result is a full-length produced by Bey, Phony Ppl’s Aja Grant, and DJ Nativesun, that fuses R&B, jazz, soul, and hip-hop to soundtrack Bey’s love letter to herself and Black women like her.
On Remember Your North Star, Bey is lyrically thoughtful, sprinkling each track with soliloquies about a former lover or sharing her thoughts on double standards. She utilizes her alto voice on this album alongside funky, rhythmic beats to get her thoughts across in a distinct manner, evoking Erykah Badu’s intricate debut Baduizm, but with a modern touch.
The vulnerability she offers up on this record stems from the time she’s been spending in therapy. She credited her therapist as a source that has allowed her to understand the road she’s been on to “repair herself,” and shared that, as a Black woman, hyper-masculinity and misogyny are the core of what she believes her music career and life were led by up until two years ago — whether it was the misogyny of family figures like her father or romantic interests. This pivotal choice to disengage from these sources of power shifted things for her.
“I got divorced and then had a breakup after the divorce and [began] realizing I had a lot to unpack,” she said. “Even now I think I’m still unpacking it. I think in the album process I was in the muck of it.” Bey adds, “[Creating music] is sort of raw, but I do it because music is what I’m good at. It’s not always fun but I’m grateful for it.”
Beginning in September 2020, the Queens native toyed with creating an album as she navigated what it was like being divorced in her early thirties. A lot of the feelings she was grappling with ended up on The Things I Can’t Take With Me, an EP that she released last year. Completed in January this year in New Jersey, Remember Your North Star was created during a time when she was balancing making music while paying her bills.
“I work really hard, work a day job, and then my music is a full-time job,” Yaya said. “By the time I get home I’m dead tired.”
She added that COVID-19 eviscerated sources of income she’d previously relied on (like touring and playing local shows), saying: “Money is in the shows, and not having that [was] rough.”
Still, Bey managed to create an album that reflects the major transformation she’s experienced both musically and personally.
“Everything I make is about my life,” she said. “I was in a seven-year partnership, and then I got married and I got divorced. My ex-husband was the producer behind a lot of my older stuff…I think I sound like me now”.
Prior to a final interview and a review for Remember Your North Star, Yaya Bey was interviewed by Bandcamp. It is clear that she has had to overcome and deal with so much negativity and challenge over the past few years. This is all channeled into a truly remarkable album:
“While creating her music over the last few years. Bey faced many personal challenges including the ending of a romantic relationship with her then-manager. The impact of misogyny is firmly the theme of the Remember Your North Star. “When you look at Black women, we’re all responding to misogyny. There are different brands and genres of us; there’s the City Girls, who are like ‘fuck n—as,” she says, describing the archetype of women rappers. “Then there are women who zen out, and are like ‘Nothing will disturb my peace.’ All of this is because they haven’t seen women be loved properly. It’s a process, and we’re all trying to survive a really violent social system.
With Remember Your North Star, Bey wants to manifest some joy for herself. On the track, “don’t fucking call me,” she sings, “It’s OK to cry if you need to.” Many of the songs are vulnerable and honest about heartache. On the flip side, opening track “intro,” channels a no-nonsense Bey: “Fuck you n—a, I need my rent paid,” she says. Throughout the album, Bey is a chameleon, and she walks listeners through every step of her journey. The second track is an interlude that includes a poem called “libation,” where Bey says: “Some girls remind us so much of god that when they go missing, we don’t look so hard/ The wells in our eyes dry up, and there’s no libation left to pour/ When this happens, we never talk about it/ We just hide.”
Remember Your North Star represents a time when Bey tried to find herself while running dry—offering her all to those willing to take but not reciprocate. On lead single “keisha,” Bey wonders why her love isn’t enough for the relationship. “Why don’t you like nice things? Why do you complain about the joy I bring? Why would you front like we just a season and double back like what was the reason,” she sings.
“The process of making the album was less about the art and more about the life that I was living,” Bey says. “Everything was happening in real-time. Which is why I needed this to be the last album about misogyny and write about other things. I’m in a place where I don’t want to make another album about misogyny anymore. I had to walk myself through all of it and my last final hurrah”.
Pitchfork also spoke to Yaya Bey about Remember Your North Star. It is interesting reading what she had to say about relationships and what it takes to form and maintain one that is healthy. I would compel anyone who has not yet heard Bey’s new album to give it a decent listen and invest yourself in. It is definitely one of my favourite albums of this year so far:
“Pitchfork: You’ve said the thesis of this album is about Black women wanting and needing love. People expect us to give all the time, and we’re the least loved.
Yaya Bey: We all know that Black women have a wound around not knowing love or being loved, and that just hit home for me. My stepmom grew up watching her mom really desperate for love, and she was like that with me—she would compete with me for attention from my dad. I was processing that idea while making the album. At this point, I’m like, all my life, misogyny has been the star of the show.
In relationships or in general?
In everything. Although I love my dad, he’s gravely sexist. [laughs] And my stepmom had so much internalized misogyny. I’ve seen women be desperate for men. And all of that has shaped and colored how I move through the world. I went through a stage of like, “Fuck these niggas.” Women, period, are having varying responses to that. You have City Girls and Megan Thee Stallion, and they’re responding to a lack of love and understanding that men are most likely not going to meet your emotional needs, but they can meet your financial needs. There’s songs on the album that take on that perspective and reflect on the shame that I felt in not having firm boundaries in my relationships.
PHOTO CREDIT: Eric McNatt
What have you learned about what it takes to have a healthy relationship in love and with yourself?
Anything that’s for me, I don’t have to chase it. And it doesn’t have to be that hard. And my worth isn’t measured by how much I can endure—I don’t have to endure anything, actually. I had always seen women be congratulated for putting up with shit, that was the system that they were valued by. Especially in the hood. Like the “down ass bitch,” that whole narrative is what I had seen. I got tired of being sad. And it’s OK to want more. And maybe more is not gonna come from this place where I’m trying to get it. That was a hard pill to swallow. But I feel relieved that I don’t have that cloud over me.
What do you hope for this summer?
I’m really excited. I’m trying not to have expectations and to make the most of whatever happens. I don’t want to get invested in outcomes. I just want to be able to do anything in any space but not necessarily live in that space. I want to float in and out. I would do a song with a mainstream artist, but I don’t want to be, like, gang-gang with anyone. I think that’s limiting. It’s a lotta pressure right now. Am I gonna make a living off my art? I’m in that place where it’s very possible. It’s right there. It’s a lot of faith. It’s a process. I think it’s happening”.
I am going to close with a review for Remember Your North Star. Sticking with Pitchfork, and they were incredibly positive and effusive when it came to Bey’s latest triumph. I am not sure what my favourite track from the album is, but it may well be the beautiful meet me in brooklyn. Remember Your North Star is an album overflowing with gems and gold:
“Bey’s focus on the past adds depth and context to Remember Your North Star’s stories about the relationships in her life today. Vacillating between come-ons and teardowns, her stances are always moving. On the woozy “don’t fucking call me,” as she ruminates on post-breakup loneliness in an airy upper register, she describes a toughened sense of adoration for a challenging lover: “Love you like cooked food, baby, you’s a meal,” her pitch-shifted voice chants, “Only cost a few gray hairs/That’s a steal.” She constantly shifts into different modes of lyrical and vocal expression, each one more poetic and surprising than the last. “keisha” is a masterclass in melody, adopting the swagger of R&B’s greatest shit-talkers while retaining Bey’s coolheaded style. The song’s washed-out guitar melody and drums open up into a sunny beat for the instantly memorable, sprightly chorus: “The pussy so, so good and you still don’t love me,” she sings, braiding confidence and vulnerability into one.
The oscillation between moods reflects Bey’s mind, jumping from one thought to the next as quickly as she changes flows. Even the album’s sparer elements—a looseness of form and structure, the textural and lo-fi production on songs like “street fighter blues” and the dubby “meet me in brooklyn”—are in service of amplifying her words. Bey's approach to creating a thesis is freeform and conversational; she doesn’t hand you a roadmap, instead establishing a mutual trust that her listeners will understand her more deeply than that.
For all of the hardships and complexities she’s working through, Bey also knows there’s no pain without joy. The album expands her scope toward more upbeat production, turning Remember Your North Star into an engaging, shapeshifting listen that places it among other recent R&B albums that pull from neo-soul and hip-hop for experimental spare parts. “Pour Up” takes her to the dancefloor, where she and Washington, D.C. producer DJ Nativesun envision a hedonistic night out with a thick bassline and a thudding beat. She sounds as natural in a raucous setting as she does on the smoky standout “alright,” where her tempestuous modulations attain a dreamy weightlessness. Here, her message snaps into focus, creating a mantra-like salve over breezy, rolling percussion and keys. “Don’t it feel like love is on the way?” Bey ponders, turning the question into a passionate affirmation for Black women in every walk of life. Remember Your North Star assures that working through messy emotions and behaviors—whether inherited or learned—is integral to receiving and giving love. With her deft voice and casual rhythms, Bey makes the process sound freeing”.
A wonderful artist who is going to enjoy a very long and interesting career, go and follow Yaya Bey. Remember Your North Star is her finest work yet, though I think we will hear albums even strong and more compelling from her in years to come. Truly brilliant, accomplished and fascinating, the stunning Yaya Bey is…
AN artist who we all need to keep an eye on.
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PHOTO CREDIT: Lawrence Agyei
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