FEATURE:
Groovelines
Betty Boo – Where Are You Baby?
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I wanted to include in Groovelines…
one of my favourite songs from my childhood. The amazing Betty Boo (Alison Clarkson) releases her new album, Boomerang, on 14th October. It arrives thirty years after her second studio album, Grrr! It's Betty Boo. I am going to come to the superb and hypnotic Betty Boo song, Where Are You Baby?, soon. It is taken from Betty Boo’s debut album of 1990, Boomania. The single peaked at number three in the U.K., earning a Silver certification from the British Phonographic Industry The song features a prominent sample of The Velvelettes song He Was Really Sayin' Somethin'. Betty Boo is back on the scene (also, go and book tickets to see her live if you can). It is a very welcomed return from an artist who I was entranced by when I was younger. If her new album title suggests someone bouncing back after being away, she needn’t be worried. There are many who have been playing her music and keeping her close. There is an infectiousness and catchiness to songs from Boomania. The excellent rapping and songwriting from Betty Boo/Clarkson not only meant she stood out among the wave of brilliant women in the 1980s and 1990s. There is anticipation around her upcoming album, as we know what she can offer and how good she is. Before digging into a song that I love a lot, I want to bring in a recent interview from The Guardian. Jude Rogers spoke with the amazing Betty Boo back in March:
“Alison Clarkson, AKA Betty Boo, 52, grew up in west London with her Scottish mother, Malaysian father and brother. At 17, she ran away to New York with her rap trio, the She Rockers, and by 21 she had three Top 10 singles and a platinum debut album, Boomania. At 24, Madonna offered to sign her to her label, Maverick Records, but Clarkson quit performing instead. Later, she co-wrote Hear’Say’s Pure and Simple and worked with Girls Aloud, Sophie Ellis-Bextor and Blur’s Alex James. Now living in Wiltshire with film producer husband, Paul Toogood, she has just released her first solo single in 29 years, Get Me to the Weekend. An album follows this summer.
The Boo is back. Why now?
It suddenly dawned on me a few years ago that I was going to be 50 and deep down I always wanted to make another Betty Boo record. Getting into middle age, you also start to feel invisible and I didn’t want that to happen. If it’s OK for Mick Jagger or Rick Astley to keep going, why not me?
So you started writing again?
Yes, in the supermarket car park in the first lockdown. My husband would do the shopping and I’d park facing a wall, playing tracks, so no one could see me singing along [laughs]. It was great to enjoy it again because I’ve had times when I didn’t even listen to music through the years. It made me too sad. Now I think I’ve made the record I should have made when I was 25.
What made you give up your pop career at the end of the 90s?
My mother got very ill, then she died, then my aunt died 10 months after my mum. My dad had died before that. To be a pop star, you have to be full-whack all the time and I just melted. I didn’t want to be that other person any more. I went into survival mode looking after my granny and family. But I didn’t feel like I’d missed out, because when I launched my solo career, I’d taken control of everything – written my music, produced it, had the freedom to look the way I wanted to look. A major label would have reined me in, told me what to do. Not me!
Is it different being a woman in pop now?
As an older woman, I find the first thing people say is “what does she look like now?”. A few years ago, I went to the premiere of Everybody’s Talking About Jamie, as I helped the writer, Dan Gillespie Sells, on a rap section when it was in development. A photographer spotted me outside the 7/11 in Piccadilly and took a picture of me from below, up my nose, and that’s the one online the next day, with the writer saying: oh, she looks so different to how she used to. Of course I did, because that was 30 years ago! I talked to Bananarama about it – it drives us all mad.
The name Betty Boo was inspired not only by Betty Boop, but also by your grandmother, Betty Clarkson, a leftwing activist. Was politics around in your childhood?
Yes. I worked for the Fabian Society in the school and summer holidays and my granny dragged me along to all kinds of meetings. She also set up a drop-in centre for older people in White City and was always campaigning for people, such as a man wrongly accused of stabbing someone at the Notting Hill carnival; she campaigned to have him released from prison. She had amazing energy and was so well respected that she had her retirement party at the House of Lords. I remember meeting Arthur Scargill and a young Tony Blair – all the up-and-coming New Labour politicians were in awe of her. I have so much to thank her for.
IN THIS PHOTO: Betty Boo in 1990/PHOTO CREDIT: DPA Picture Alliance/Alamy
You broke through as a rapper with the Beatmasters in 1989, with your take on Martha Reeves and the Vandellas’ I Can’t Dance to That Music You’re Playing. What drew you to rap?
It wasn’t just rap: it was all of hip-hop culture, the music, the creativity. Some musicians learn the Beatles songbook – I learned Big Daddy Kane’s raps. I loved playing with language and humour, changing my voice, recording myself with my microphone plugged into my hi-fi. It was accessible, like punk. Then I studied sound engineering after I left school – I wanted to be a vet, but the careers adviser said I should be a secretary. I made all these songs in my bedroom instead.
There’s a pre-fame clip online of you rapping with members of Public Enemy in the Shepherd’s Bush McDonald’s. How did that happen?
It was November 1987 – they’d just played this big Def Jam night at the Hammersmith Odeon with the Beastie Boys, LL Cool J and Run-DMC. On our walk home, we saw them through the window of McDonald’s – we’d seen them on stage doing all these military kind of routines, with Uzis – how on earth we went up to them and weren’t scared, I don’t know. I had my hi-tops and my nan’s cardigan on as I had a cold, and they filmed us rapping. Then we got invited to New York and I didn’t tell my mum where I was going. It was really naughty. Then my brother heard a DJ on BBC Radio London talking about this girl he’d seen rapping in Harlem. “Mum! I know exactly where Alison is!”
Your retro space age look became a template for 1990s fashion. Indeed, when the Spice Girls were being put together, the original manager, Chris Herbert, put out an advert looking for “five Betty Boos”…
I worked with Chris on his new band, Girl Thing, a few years later and he told me about the advert. At first I was, “Oh, thanks for nicking all my ideas!” But it’s amazing what they achieved. The look came from my love of glam rock and Ziggy Stardust as a tiny kid watching Top of the Pops, wanting to do fancy dress every day in silver pants and big boots”.
I am not sure if I had a copy of Boomania on cassette when it came out. I do remember Where Are You Baby? and its video. The other huge single from that album, Doin’ the Do, reached number seven in the U.K. Where Are You Baby? opens Boomania in style! I love the fact the video has this kooky, space-age quality. I wonder whether there will be a mastered version of the video on Betty Boo’s YouTube channel, as the only one I could find is from a fan who has uploaded a pretty low-quality version. Where Are You Baby? has this wonderful chorus that lodges in your head. Betty Boo is amazing throughout, mixing rapping with more conventional Pop vocals. Such an incredible artist who put out this wonderful debut album, there was a time when she was ruling the charts. Showing herself to be one of the most distinct and naturally talented songwriters of her time, Where Are You Baby? mixes in Motown and classic girl groups of the 1960s and 1970s. Boomania is an album that does not get as much credit and talk as it should. 24 Hours and Don’t Know What to Do are great deep cuts, but singles like Doin’ the Do and Hey DJ / I Can't Dance (To That Music You're Playing) are also phenomenal. I wanted to spotlight and revisit Where Are You Baby? as Betty Boo’s third studio album is out in the autumn. 1990’s summer smash, Where Are You Baby?, is a unique and…
ADDICTIVE classic.