FEATURE:
#OneTrack
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A Valentine’s Day Music Viral Campaign for Worthy Causes
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I have been trying to get something going…
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on social media that turns into a viral campaign. There are so many worthy causes and charities doing amazing work. From organisations working in the music industry to those fighting discrimination, raising awareness for L.G.B.T.Q.I.A.+ equality, to battling sexism and discrimination, there are so many causes I feel passionate about. I know there are great bodies and charities that raise money and do good work, but I think a viral campaign would bring more financing and support their way. Years ago, we have seen viral campaigns that have raised money for a single cause. I remember the Ice Bucket Challenge a while back. That involved people filming themselves pouring a bucket of cold water on them. Launched in 2014, it was to raise money and awareness for the ALS Association. There has not really been one for a long time. I like the idea of people anywhere being able to share a video, post it to social media, add the hashtag, and then donate to the charity. There were problems with some not donating money after posting the video. Others felt campaigns like the one for ALS did not really address the seriousness of the disease. I guess it is hard to do a video or post something that does connect personally if you are not impacted by the disease. I don’t think it cheapened anything or was insincere. At the very least, it raised a lot of money and awareness.
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I think that is the most important thing. I have a number of causes dear to my heart. From climate change to L.G.B.T.Q.I.A.+ rights, to homeless and gender equality in music, it would be a way of joining people together through music, and also bringing to light worthy and vital causes and areas to tackle. I was hoping to launch something on Valentine’s Day. Not only is love being shared between couples, but it extends wider. Showing love to charities and causes, without all the commercialism. I was thinking of the hashtag #OneTrack. People would post a link to the charity they have donated to (tagging them in too), but the concept would not involve people filming videos. Instead, it would be a song that means a lot to that person. Whether a new song or a classic, each person would post that instead of a video. I have been wondering it there could be a challenge or video. My area is music, so it needs to be related to that. Posting a song would be the easiest thing, but I would definitely be open to options. Something simple enough that it would draw in big names and stars around the world. If there was anything too complicated, it might put people off. I look online and social media, and so many people talk urgently and passionately about causes and ways we can come together.
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I am aware people can donate to charities themselves, but causes can be brought to light and a wider audience through something viral. The central theme of that one track. A single song that is around the theme of love and togetherness. In posting a song that means that much to someone, one also gets to donate to a cause that has that importance. I guess the songs could be posted from YouTube, so there is still that video element. I am not sure why there hasn’t been a viral initiative that has captured the worldwide imagination over the past few years. This year is one for change, activation and togetherness. We all have causes that we want to fight for, so this is why the concept came to mind. If very few people see this post, then I don’t think it can take hold. That might be an issue. I might have to poll and campaign beforehand, ensuring that I can get some traction. I have been trying for a long time to start something that could catch on like the Ice Bucket Challenge. So many charities and causes need greater exposure and funding, so this would help. It would also bring great music to people too. On a day of love (14th February), it would be nice for people to spend some money and time to get involved with something I feel would be worthy and important. There is no doubt that 2023 is…
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A year for change and joining together.