FEATURE:
Revisiting…
YUNGBLUD - YUNGBLUD
_________
EVEN though…
I heard this album when it came out in 2022, it gained new context and insight when I saw the episode of Louis Theroux Interviews with YUNGBLUD. That was such a revealing and interesting episode. We got to know a lot more about Doncaster’s Dominic Harrison. His third studio album might be his best-received yet. Even so, you do not hear it played a whole lot now. It is worth bringing in a couple of reviews for the YUNGBLUD album. I wanted to start out with a snippet of the interview from NPR. They spoke with YUNGBLUD in September 2022 about his eponymous album. The album was released that month. It went to number one in the U.K. and forty-five in the U.S. A big success for an album that clearly connected with a lot of people:
“RASCOE: You know, listening to your album, like, the music is very upbeat. It's very energized.
YUNGBLUD: I wanted to internalize and, like, reflect my personality because I see myself as someone who is confidently insecure. I have a lot of anxiety inside myself. I'm quite bad at communicating, and I'm really insecure. But I'm really loud, and I'm really energetic, and I wanted to kind of reflect that in my music. That's why I self-titled it. I was like, this is Yungblud. This is what it's about.
YUNGBLUD: I needed this defiant yet euphoric sound. I think when you, like, find the sound of what your next album is going to be, it almost has to find you first. You know, I mean, it's like that bit in Harry Potter. It's like, the wand chooses the wizard, Mr. Potter. You know, I mean, it's almost got to fall in your lap.
RASCOE: In this album, you definitely go deep into some very painful things. You have lyrics that deal with thoughts of suicide.
YUNGBLUD: (Singing) Don't leave me alone 'cause I won't survive it.
RASCOE: You've been open in the past about the fact that you've attempted suicide. What do you want people to take from those sorts of lyrics. And are you ever concerned that listeners might misinterpret what you're saying?
YUNGBLUD: People need truth. Music lacks truth at the minute, in my opinion. A lot of people have dark thoughts. And the world tells us to bury them and to not talk about them because, again, it might make you look a bit strange.
YUNGBLUD: (Singing) 'Cause I know I don't want to do what the cruel kids do. I want a better life.
But that's the most dangerous thing in the world. I want to be a vehicle for people's expression, if you are feeling sad or you're feeling dark OR you're having extremely dark thoughts. I spoke about them. I put them in my music. And it suppressed them - allows me to let them go because I let them out.
RASCOE: Let's talk about "I Cry 2." I mean, it's supposed to be, maybe, a critique of mainstream culture as you see it.
YUNGBLUD: What was so beautiful about this song is it started about me looking at my mate. He was finding it really hard to express his emotions, and, like - so there's still a massive stigma in males, you know what I mean? And I sat opposite him. I'm like, listen. It's all right.
YUNGBLUD: (Singing) But I won't tell if you don't want me to. Let's keep it between us, if that's what you want to do. And I know you're hurting, but I know you're getting through. It's all right, mate. I cry, too. It's all right, mate. I cry, too.
And I'm sat there, and I'm like, listen, it's all right. I go through this. I understand where you're coming from. With me, everyone had an opinion on my sexuality and my gender because, again, I tell the truth. Like, I am not going to sit here and dance around or say just about enough that my publicist wants me to. And I found myself get a turning point through this song because I was telling my mate that it's all right to express himself. And I'm like, well, that's me.
RASCOE: When you talk about your truth, I know you've said that you're pansexual. Do you - like, is that part of where you felt like you got pushback?
YUNGBLUD: Yeah. If you go, this is where I'm at, and I'm proud of that, it's like, no, you're not. If someone says that - something and wants to express themselves in a certain way, I think that should be uplifted and celebrated. And that's why I put that lyric in - is that everybody online keeps saying I'm not really gay. Well, I'll start dating men when they go to therapy. You know what I mean? I wanted to take the piss out of it instead of letting it hurt me”.
Named Rolling Stone’s Artist of the Year for 2022, they spent timer with him on the road for an interview. It was a deep and interesting talk with YUNGBLUD. They note how he is the exemplification of a Gen Z Rock artist. A reason why I think that his eponymous album should be played and discussed more:
“To say Yungblud has been a divisive presence in British pop culture over the past five years would be putting it more mildly than anything Harrison has said in his life. For all the hostility, there is the adoration, the fans who run up to him to overshare and worship. “Imagine walking down the street and everyone loves you or thinks you’re a fucking c*nt and hates you,” he says. “There’s hatred for you. You sign up for it and then it happens and you’re like… holy shit.”
To elicit this sort of reaction, you have to be as distinctive and recognisable as the McDonald’s logo. Yungblud looks like Beelzebub cast by Tim Burton, the Joker dressed in Hot Topic or Sid Vicious signed to a modelling agency. He is loud in every way and his messaging is neither subtle nor layered. He always wears pink socks to encourage his fans to do the same and posts black hearts online as a visual sign-off. Where other artists might focus on world-building or Easter eggs for fans, he is direct. If Busted or McFly played Britpop covers, you’d be close to a Yungblud album. As he readily admits, music has not been the most important part of what he does.
Yungblud followed an influencer business model to success. He exemplifies the way in which musicians must increasingly be social media creators before anything else. He had a meeting with Musical.ly before it was TikTok because he thought it was the future of music. “Look how big TikTok became. TikTok is like grunge to me. It’s the same shit as when someone shaved their head for the first time with punk. It’s just expression every time,” he says, adding, “My whole career came from me looking into an iPhone.” He follows TikTok trends online to see if there’s something he can recreate and he does it. For example, he recently saw that the LA Western-themed bar Saddle Ranch was discovered by users of the app, so he went there and did a video on the mechanical bull, screaming at fans to buy tickets to his US tour. He has conversations with people younger than him, like Jxdn Hossler and Travis Barker’s son Landon to understand how to keep growing his audience.
PHOTO CREDIT: Kosmas Pavlos
Not long ago, Harrison would wake up through the night to post on social media. He didn’t trust anyone to care as much about his online engagement as him. “I’m not an industry plant, I’m in Japan, awake at 4am to post this video,” he tells me. “But then I’m vibing — I’m still like: ‘Sick, I’m in Japan. Wow.’” That changed a few months ago because of the global growth in his profile. His team expanded to a 35-strong crew and he has three different managers. His social media is now run in part by Jules, a 19-year-old who created the most followed Yungblud fan account. Finally, he says half-jokingly, someone who would understand the importance of waking up at 4am to post.
The idea of him cancelling a run of shows because he’s exhausted is unthinkable (he sees his diagnosed ADHD as both a disadvantage and a superpower). His day-to-day tour manager explains how, after playing shows in Australia then flying to New York on a 23-hour round trip for pre-album promo, he woke up in the night and threw up from the jetlag. From there, they all went on to LA, then Amsterdam for two days and back to London for 24 hours, before going back to LA for 24 hours and then Japan. Join Harrison’s team and you are told: don’t try to keep up with him — you can’t.
Through sheer force of turning up every day as Yungblud and working in this crazed manner, he proved he can no longer be ignored as a legitimate pop-rock contender. After being initially signed in the US, and feeling snubbed by the UK, Harrison’s luck in his own country recently began to change. The first two albums were criticised for being sonically unremarkable and for clumsy lyrics that covered gender, sexual assault and mental health. But over the past 12 months, he’s achieved ubiquitousness in the British mainstream media and is close to becoming a younger household name like Lewis Capaldi or Rita Ora. In an age where beige homegrown celebrities dominate our attention domestically, Yungblud as an entity is refreshing. That media presence and personality among neutered stars who never say — or embody — much of anything at all (he will take a stab at prejudice against trans people, homelessness, most pertinent issues) is notable.
PHOTO CREDIT: Kosmas Pavlos
His 2022 self-titled third album altered the narrative around him on its own merit — it reached number one in the UK album chart (his second record to reach the top spot) and most reviewers were surprised. The verdict: Yungblud was… all right. He starred in his own episode of Louis Theroux’s new interview-format BBC show (other featured names include British A-listers Stormzy and Judi Dench) and played a primetime slot this year at Glastonbury on the hallowed John Peel stage, which, to him, was evidence of his UK breakthrough.
“No one wanted to admit I was as big as I was and I will admit at times… bruv, it hurt, it got to me,” Harrison says. “Without sounding wanky or self-important, Glasto felt like retribution for me. Two years ago, it felt like exactly the sort of place Yungblud shouldn’t belong, but I so badly wanted to be a part of it.”
Harrison feels extremely Gen Z himself and that’s part of the problem of how he’s perceived by older generations. “When I look at The 1975 and Arctic Monkeys, they’re such a different generation to me,” he says. “When they speak, they’re profound now. I don’t want to be profound yet, I want to be on the fucking tarmac, on the ground. I love Matty [Healy] and I love Alex [Turner] but I don’t relate to them as much as I used to. They’re older and it’s all very serious.” He lurches across the table and back again to demonstrate his comprehension of them. “I’m there and then I’m not. We’re absolutely a generation apart, there’s a big difference between us. Different brains, different way of communicating. Personally, I relate to Mac Miller, Billie Eilish, Lil Peep and Lil Nas X. That’s where my head is at.”
PHOTO CREDIT: Kosmas Pavlos
Over food, he explains why he’s never proclaimed to be a musical genius. “I wanna be that feeling of throwing paint at the wall and sometimes it’s gonna be a masterpiece and sometimes it’s gonna fucking suck,” he says. “I look at truly great British artists like Amy Winehouse or Arctic Monkeys or Sam Fender, they have their critically acclaimed albums on [album] one or two or three. I am not like them, I will never be like them. My masterpiece is not Back to Black or Whatever People Say I Am, That’s What I’m Not.It’s a 35-year career of making other people feel like they can express themselves. They are about the music; I am about the fucking people.” Harrison’s voice has changed: he is starting to speak in declarations and Yungblud has been switched on.
Can he be brutally honest with me? “I don’t give a fuck what people rate my albums as. It’s not about being critically acclaimed to me, it’s about connecting to people.” To me, a critic, who will not deter him from making more work: “Ultimately, I love you, but I don’t give a fuck. But I like to read [reviews] because it’s fun. I like seeing how people’s minds work.” He goes on to speak about the recent reviews for Yungblud. The long and considered Guardian piece (three stars) he enjoyed but not the snarkier Pitchfork one (four-and-a-half out of a maximum 10). At least the Guardian review interrogated his actual music, he says, and didn’t just feel like a hit piece”.
I shall end with a couple of reviews for YUINGBLUD. Even though they suggest YUNGBLUD is on his way to something great and he will produce his best work down the line, Rolling Stone recognised how there is this singalong quality to the album. Perfect for arena tours. It is also an album that mixes and jumps between genres. A mixture of darker themes and big energy. Something that you do not get from every artist. An ability to deal with some deeper themes and wrap it in something uplifting and energised. Whereas some critics did not feel the lyrics has depth or much clout, others disagreed. Maybe an album that divided people. I feel it is much better than people gave it credit for. One that needs revisiting:
“THE ENGLISH SUPERNOVA Yungblud—real name Dominic Richard Harrison, hailing from South Yorkshire—has been an anti-pop star since his 2018 breakthrough, amassing fans and ink with his insistent hooks, soul-exposing lyrics, and endlessly quotable interviews. His third album is self-titled, which implies a reset—although if anything, Yungblud’s version involves scaling up as much as possible.
Yungblud is a whirlwind listen, fusing together building blocks of various rock subgenres—mostly Britpop’s hip-shaking carnality and emo’s on-the-brink wails—then spit-shining them a bit before adding confessional lyrics. (He’s not baring everything, mind you; the Autotune effect on “I CRY 2,” which gives the titular verb the blurred-face treatment, is a musical signal that keeping his friends’ secrets is just as important as broadcasting his own.) Yungblud has said that he wants to avoid the viral-sensation frenzies that resulted from his earlier singles, which led him to festival stages and collaborations with the likes of Halsey and Machine Gun Kelly. But the brash, guitar-laden hard-candy rockers on Yungblud, which was assembled by the artist alongside producer Chris Greatti (Willow, Poppy) and musician Jordan Gable, are ripe for arena-crowd singalongs and TikTok soundtracks.
The 12-track album opens with “The Funeral,” which channels the gothy flamboyance of My Chemical Romance, Yungblud’s snarl sounding like the British cousin of MCR leader Gerard Way’s wail. “Tissues” plucks the rhythm from The Cure’s bashfully infatuated 1985 cut “Close To Me” and blows it up larger than life, then uses it as a basis for a strenuous, if wary love song: “I’m in love again/ and tomorrow I’ll be sad,” Yungblud howls on the brightly spangled chorus, with extra emphasis on that last word. On “Memories,” a slash-and-burn breakup chronicle that possesses the harried pace of ‘00s electropop sleaze, Willow plays the role of Yungblud’s superego, her spat-out criticisms revealing the wellspring of Yungblud’s overwhelming angst. On Yungblud, the 25-year-old polymath wrestles with sex and death, love and hate, and other seemingly diametrically opposed notions, trying to find salvation in huge riffs and throat-scorching caterwauls. There are lighter moments; “Don’t Feel Like Feelin’ Sad Today” sounds like a road-trip anthem, with sunburst guitars and a galloping bassline, but it’s actually a wish that Yungblud could just stay in bed (and away from the internet) with a close confidant, while “Sweet Heroine” is a gently spectral love song with tender lyrics about how addiction can ruin a relationship. It’s far from the only reflective song on the hyper-stimulated Yungblud, but it’s the one that best shows where he might take his artistry in the years to come”.
I am going to end with a review from NME. Declaring YUNGBLUD to be his most confident and cohesive album yet, the mixture of love, sincerity and vulnerability that goes into the songs will not doubt ruffle feathers with some critics. YUNGBLUD’s response is, as NME say, to kill the critics with kindness:
“Yungblud made a name for himself as a hyperactive punk who doesn’t care about genre. First album ‘21st Century Liability’ pulled from indie and ska as the Doncaster-native raged at a world that wasn’t listening to him or his generation. Brilliant second album ‘Weird!’ was a giddy trip through alt-rock, with Yungblud (aka Dom Harrison) celebrating the like-minded community that had forged him. With breakout collabs with Bring Me The Horizon, Halsey and Machine Gun Kelly, Yungblud was seen as either the saviour of rock or an annoying caricature, copying what had come before.
On social media, he was accused of ‘queer-baiting’, being an ‘industry plant’ and pretending to be working class. Meanwhile, after gigs, Harrison was told countless times how his music had saved lives. His self-titled third album sees him wrestling with that spotlight. Speaking to NME, Harrison said it’s about “reclaiming my name and humanising the caricature”, but rather than fury or cynicism, ‘Yungblud’ is driven by love, sincerity and vulnerability.
It’s a lot more focused than what’s come before; Harrison’s replaced his kid in a candy shop approach to music with a blistering confidence. Perhaps for the first time in his career, he knows exactly what he wants. ‘Yungblud’ is a coming-of-age album but it doesn’t skimp on the excitement either.
‘The Emperor’ is a triumphant explosion of energy that sees Harrison bundle his entire ethos into a joyful three-minutes of carnage. “Not gonna stop someone with no limits,” he sings, before adding “don’t be the same as everyone.” It’s a world away from the brooding emo of opening track ‘The Funeral’, which sees Harrison fearlessly listing all his insecurities in a bid to become “bulletproof”. With the acoustic ‘Die For A Night’, though, he challenges that carefree attitude to his own demise. Clocking in at just 93 seconds, the devastatingly honest, stripped-back track sees Harrison wondering how people would feel if he wasn’t here. “Would anyone mind it / Would everyone like it?” he asks: it’s a gut-punch to the stomach.
There is a lot of bleakness on ‘Yungblud’, with songs about death, depression and toxic masculinity. Sure, tracks such as ‘Die For A Night’ see him wallow in that negativity – but for the most part, all that sorrow just seems to drive Harrison to create positive change. The celebratory ‘Don’t Feel Like Feeling Sad Today’ dismisses all the online criticism as “playground games” and encourages action. “Why are we sitting in silence / Wondering how we can beat all the violence,” starts the thundering track. “The politician ain’t gonna help you,” he sings later.
Elsewhere the funky electro stomp of ‘Sex Not Violence’ touches on trans rights while the glitching beats of ‘I Cry 2’ take influence from Radiohead and The 1975. Lyrically, Harrison offers comfort before poking fun at those queer-baiting rumours: “Everybody online keeps saying I’m not really gay / I’ll start dating men when they go to therapy.”
As you might expect from a self-titled record, there’s a lot of personal stuff on ‘Yungblud’ as well: ‘Tissues’ is a straight up love song. Built around the iconic guitar line from The Cure’s ‘Close To Me’ , it’s a swaying gothic banger that unashamedly wears its heart on its sleeve. In a similar vein, ‘Don’t Go’ is a rumbling percussive track that finds hope on the edge of a breakup, while ‘Sweet Heroine’ is a sparse electro track that lets the poetry of Harrison’s lyrics take the spotlight. Talking about trauma, love and fear, he’s come a long way from his 2019 track ‘Parents’, on which he sang: “I went out to the garden and I fucked my best friend”.
Then there’s the Willow-featuring ‘Memories’, which sees the pair trading in pop-punk revival for gritty alt-rock. Both artists have done their fair share of collaborations in recent years but, full of ambition and wrestling with escapism, this track sees both artists come into their own.
It all leads to ‘Boy In The Black Dress’, a cinematic, goth-infused anthem of self-acceptance, self-discovery and ferocious self-belief. Polished but still with that scrappy edge, it’s perhaps the closest Harrison has come to writing the ultimate Yungblud song. “They hate what he is and they hate what he’s not,” he sings, coming to terms with his divisive position at the forefront of a new generation of guitar heroes. Tying the hate he receives now to the violence he faced as a kid for being different, it explains why Harrison is so determined to keep speaking up for those who resonate with his angsty outsider anthems.
It would have been easy for Yungblud to pull back from the spotlight after getting a battering online. Instead, he’s come back with his most confident, cohesive album, which sees him fighting hate with understanding and love. It’s a battle he knows he can win”.
I think that YUNGBLUD created something decent and important with his third studio album. The 2022 release is one that warrants more acclaim. I do wonder where he heads next and what will come from him. No doubt another album is in his mind and taking shape. A terrific young artist who has a lot of love for his fans and wants to ensure that his music speaks to them, it clear did on YUNGBLUD. Hitting the top spot in the album chart here, it will give him heart that there is a huge amount of support out there for him. Go and spend a bit of time with YUNGBLUD. It is an album that did not quite get…
THE love it deserved.